privacy policy

Bespoke kitchen design with a carefully considered approach from first concept through to final detail.

Privacy Policy

Ashcroft & Vale Ltd (“we”, “our”, “us”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or contact us.

1. Who We Are

Ashcroft & Vale Ltd

Email: enquiries@ashcroftandvale.co.uk

Telephone: 0330 0553192

Website: www.ashcroftandvale.co.uk

For any questions regarding this Privacy Policy or your personal data, please contact us using the details above.

2. Information We Collect

We may collect and process the following information:

Information You Provide

When you contact us through our website, email, or telephone, we may collect:

  • Name
  • Email address
  • Telephone number
  • Property address (where relevant)
  • Details about your project or enquiry
  • Any other information you choose to provide

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited
  • Time spent on pages
  • Referral source
  • General geographic location

This information is collected through cookies and analytics technologies.

3. How We Use Your Information

We use your information to:

  • Respond to enquiries and provide quotations
  • Communicate with you regarding your project
  • Improve our website and services
  • Analyse website performance and visitor behaviour
  • Maintain website security
  • Comply with legal obligations

4. Legal Basis for Processing

Under UK data protection law, we process personal data on the following legal grounds:

Legitimate Interests

To operate, maintain, and improve our business and website.

Contractual Necessity

To provide information, quotations, and services you request.

Consent

Where required, including for certain cookies and analytics technologies.

Legal Obligation

Where we are required to comply with legal or regulatory requirements.

5. Website Analytics

We use analytics services to understand how visitors use our website and to improve the user experience.

Analytics may collect information such as:

  • Pages viewed
  • Time spent on the website
  • Device and browser information
  • General location data
  • Traffic sources

Where required by law, analytics cookies will only be activated after you provide consent through our cookie banner.

Analytics data is generally anonymised and used for statistical purposes.

6. Cookies

Our website uses cookies and similar technologies.

Cookies help us:

  • Ensure the website functions properly
  • Understand how visitors use the site
  • Improve website performance and usability

You can manage or disable cookies through your browser settings. Please note that some website features may not function correctly if cookies are disabled.

For more information, please see our Cookie Policy.

7. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third-party service providers where necessary to operate our business, including:

  • Website hosting providers
  • Analytics providers
  • Email and communication services
  • IT support providers

All third parties are required to handle your data securely and in accordance with applicable data protection laws.

8. Data Retention

We will only retain personal information for as long as necessary to:

  • Respond to your enquiry
  • Provide our services
  • Meet legal, accounting, or regulatory obligations

When data is no longer required, it will be securely deleted or anonymised.

9. Data Security

We take appropriate technical and organisational measures to protect your personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure
  • Alteration

However, no internet transmission or storage system can be guaranteed to be completely secure.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at:

enquiries@ashcroftandvale.co.uk

11. International Transfers

Where any of our service providers process data outside the United Kingdom, we will ensure appropriate safeguards are in place to protect your personal information.

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page together with an updated effective date.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Ashcroft & Vale Ltd

Email: enquiries@ashcroftandvale.co.uk

Telephone: 0330 0553192